"If parents know about Parent Aware Ratings, they can more effectively find and advocate for quality child care. It's essential that parents, politicians and child care providers know that there is an effective way to assess who is providing high quality early education. That's what PASR will do and it's key to transforming the quality of Minnesota's child care."

Douglas M. Baker, Jr., Chairman and CEO, Ecolab and PASR Board Vice Chair

"Mark Twain said, 'Many a small thing has been made large by the right kind of advertising.' That's what PASR is about. Without promotion, the Parent Aware Ratings will remain small. They will be irrelevant to parents and vulnerable to political games. With promotion, Ratings will be powerful and sustainable enough to drive early education quality improvement. The stakes couldn't be higher to promote these Ratings."

Art Rolnick, Senior Fellow, Humphrey School of Public Affairs, University of Minnesota and PASR Board Member


PASR's board of business and civic leaders have seen proof that market forces can reshape the child care marketplace, drive quality improvements and ultimately get kids ready for school.

And these private sector leaders don't have a vested interest in the child care market, so they can be an honest broker in working to improve child care and early education quality.


Michael V. Ciresi, Founding Partner, Ciresi Conlin L.L.P.  (Chair)

Douglas M. Baker, Jr., Chairman and CEO, Ecolab (Vice Chair) 

Jan Kruchoski, Principal, CliftonLarsonAllen L.L.P.  (Treasurer)

Tim Penny, President, Southern Minnesota Initiative Foundation (Secretary)

Terri Barreiro, Director of the Donald McNeely Center for Entrepreneuship

Karen Cadigan, Early Childhood Specialist for Bloomington-Richfield Public Schools

Kathy Cooney, Executive Vice President & Chief Administrative Officer, HealthPartners

Barb Fabre, Director White Earth Child Care/Early Childhood Programs

Robbin Johnson, Former President, Cargill Foundation

Scott Jones, Chair, Jones Family Foundation

Arthur J. Rolnick, Senior Fellow, Hubert H. Humphrey School of Public Affairs, University of Minnesota

Fred Senn, Founding Partner, Fallon Worldwide

Margie Soran, Executive Director, Soran Foundation

Former board members.



Ericca Maas - Executive Director
Gail Bultman - Operations Director

Staff contact information is available here