Looking to search Ratings or Sign-up? Visit www.parentawareratings.org to learn more about available programs in your community or how to volunteer to be rated.
PASR is a business-led nonprofit organization using private sector strategies to improve school readiness in Minnesota.
One of our key strategies is marketing. Why marketing? When informed and empowered parents use the Parent Aware Ratings in their shopping, child care providers voluntarily adopt school readiness best practices to earn the Rating that will get them that business.
And when child care providers voluntarily adopt those best practices, research shows children significantly improve in key school readiness measures.
So, helping kids all starts with explaining the value of the Ratings to parents, and that's why marketing is so central to PASR's work.
This brief video is intended for audiences interested in learning why early learning reforms are needed, but not about policy reform specifics.