PASR has customized this video for 100's of rated programs around the state.


Parent Search Tool

PASR investment has enabled the development of a nation-leading online child care search tool. The site allows parents to search from over 12,000 providers and features Ratings prominently.

Digital (click to play)

Digital ads are running statewide on Facebook, the leading social networking site for moms, and in Google search.


Radio (click to play)

Radio ads are playing on local commercial stations around the state. Stations were selected to reach parents of young children with special attention given to reach low-income households and families of color. In addition, sponsorships will run on public radio stations statewide.

Hunches :60

Spanish Language :30

MPR Sponsorships :15

TV (click to play)

Parent Aware is sponsoring children’s programming on public television stations statewide.


Marketing Kits

New marketing kits will soon be distributed to help rated programs around the state share their success with parents.

Ratings Materials

Print Ad

PASR has placed newspaper ads around the state celebrating rated programs and will continue to do so as opportunities arise.


Provider Postcard Campaign (click to see full five card set PDF)

These postcards are being sent to eligible providers as Parent Aware Ratings become available around the state.